A Tale of Two Cities, the most printed original English book, starts with the following words, "It was the best of times, it was the worst of times; it was the age of wisdom, it was the age of foolishness; it was the epoch of belief, it was the epoch of incredulity; it was the season of Light, it was the season of Darkness; it was the spring of hope, it was the winter of despair; we had everything before us, we had nothing before us; we were all going directly to Heaven, we were all going the other way."
Your left brain works with logic, words, parts and specifics, analysis of situations in detail, and sequential thinking. The left brain interestingly enough has a sense of time and a sense of your goals correlated with your position in relation to those goals. Talk about a finely tuned instrument. The left brain also governs/runs the right side of your body.
Your right brain works with emotions, pictures, wholes and how all the parts all relate together, putting stuff together (that AH-HA moment), and simultaneous/holistic thinking. This side of the brain doesn't wear a watch like the left side does, and in fact can lose track of time. And like the left side of your brain, the right side governs/runs the left side of your body.
For thousands of years we have believed that the mind was complicated and elusive; a mystery waiting to be unraveled, a cipher waiting to be cracked. We now know that the mind is much simpler than we once thought. When we know the building blocks of human subjective experience, the elements that make up what we call "mind," we can change them.The components of a system can be reorganized. The processes we use to encode information and the sequence data can be optimized to produce desired results. When we know the elements of a system we can change the system so it functions more effectively and efficiently. When we know what is going on behind the scenes of behavior and emotion, we can change it and transform our experience.
We've all heard about limited attention span, and in marketing that sometimes seems to be the norm for customers. What this means is that only part of your memory can be activated at any one time and it will be a single area located in the most easily activated part of the memory. This will also be the most familiar one, the one used most often. The more often it is used it becomes even more familiar. Think repetitive marketing campaign, top of the mind awareness, copy crafted to appeal to certain senses that becomes familiar to your customer over time. People need to be told about a product or service at least SEVEN times before they buy it/try it. Think repeat customers here.
Those beliefs can be accurate, irrelevant or simply false but they have an almost total hold on the way that we comprehend our reality. It's as if we had been hypnotized to accept those beliefs and forced to see a reality that is in complete concordance with those beliefs.
If there is any doubt about the veracity of that theory, we only have to look at the way that most extremists of the Christian and Muslim worlds see each others to understand that it is sadly so. Fundamental beliefs have the power to so hopelessly distort reality that it becomes unrecognizable.
You now know the brain is divided into two hemispheres and that each specializes in different functions, processes different kinds of information and deals with different problems. Left works with logic and analysis, the right with emotions and imagination.Let's put that into perspective when thinking about customers.
And here is why you want to know what they do for a living. A manager would be a left brain person (appeal to his/her logic and love of analysis). A leader would be right brain (appeal to his/her emotions and imagination). A producer - that would depend on the kind of work done. If the work done is verbal, logical, and analytical - that is left brain. If the work is intuitive, emotional, and creative - that is right brain. Can you be a combination? Yes, but usually one is more predominant that the other.
Your left brain works with logic, words, parts and specifics, analysis of situations in detail, and sequential thinking. The left brain interestingly enough has a sense of time and a sense of your goals correlated with your position in relation to those goals. Talk about a finely tuned instrument. The left brain also governs/runs the right side of your body.
Your right brain works with emotions, pictures, wholes and how all the parts all relate together, putting stuff together (that AH-HA moment), and simultaneous/holistic thinking. This side of the brain doesn't wear a watch like the left side does, and in fact can lose track of time. And like the left side of your brain, the right side governs/runs the left side of your body.
For thousands of years we have believed that the mind was complicated and elusive; a mystery waiting to be unraveled, a cipher waiting to be cracked. We now know that the mind is much simpler than we once thought. When we know the building blocks of human subjective experience, the elements that make up what we call "mind," we can change them.The components of a system can be reorganized. The processes we use to encode information and the sequence data can be optimized to produce desired results. When we know the elements of a system we can change the system so it functions more effectively and efficiently. When we know what is going on behind the scenes of behavior and emotion, we can change it and transform our experience.
We've all heard about limited attention span, and in marketing that sometimes seems to be the norm for customers. What this means is that only part of your memory can be activated at any one time and it will be a single area located in the most easily activated part of the memory. This will also be the most familiar one, the one used most often. The more often it is used it becomes even more familiar. Think repetitive marketing campaign, top of the mind awareness, copy crafted to appeal to certain senses that becomes familiar to your customer over time. People need to be told about a product or service at least SEVEN times before they buy it/try it. Think repeat customers here.
Those beliefs can be accurate, irrelevant or simply false but they have an almost total hold on the way that we comprehend our reality. It's as if we had been hypnotized to accept those beliefs and forced to see a reality that is in complete concordance with those beliefs.
If there is any doubt about the veracity of that theory, we only have to look at the way that most extremists of the Christian and Muslim worlds see each others to understand that it is sadly so. Fundamental beliefs have the power to so hopelessly distort reality that it becomes unrecognizable.
You now know the brain is divided into two hemispheres and that each specializes in different functions, processes different kinds of information and deals with different problems. Left works with logic and analysis, the right with emotions and imagination.Let's put that into perspective when thinking about customers.
And here is why you want to know what they do for a living. A manager would be a left brain person (appeal to his/her logic and love of analysis). A leader would be right brain (appeal to his/her emotions and imagination). A producer - that would depend on the kind of work done. If the work done is verbal, logical, and analytical - that is left brain. If the work is intuitive, emotional, and creative - that is right brain. Can you be a combination? Yes, but usually one is more predominant that the other.
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